Youth In Revolt Red Band Trailer - watch more funny videos
Forget the internet, the future of movie marketing is 100% tramp. That's according to Hollywood producer David Permut, one of the guys behind blockbusters such as Face/Off and the latest film from Superbad star Michael Cera, Youth In Revolt.
Top industry blog Deadline Hollywood reports that Permut paid $100 to a homeless fella called Ronald to hold up a Youth In Revolt poster on the corner of San Vincente Wilshire in exciting Brentwood, Los Angeles this weekend.
Here's the post.
Now we can't decide if this really is the wonderful idea it seems or simply the shameless exploitation of the under-privileged (the guy did get $100 out of it.) Either way, Permut's plan was hardly successful: the film opened with a modest $7mil this weekend.
For our part, we're excited by the movie, which is directed by Miguel Arteta, the guy behind indie staples The Good Girl and Chuck & Buck. The novel by CD Payne was a classic coming-of age tale (think Catcher In Rye reimagined by Chuck Palahniuk) and it will finally prove to the world that Michael Cera can play roles other than Michael Cera.
Youth In Revolt currently has a respectable 7.1 on the IMDB and hits UK cinemas on 5th February 2010.
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